Meet the ‘zillennials,’ who grew up online, live with their parents, and have retailers chasing their disposable income

X Team Advisors comments on the article below:
#BusinessInsider reports that #luxury #brands are chasing #zillennials who are increasingly more likely to opt to live with parents and save. The high cost of #homeownership#inflation, and #interestrates drive many to return to the nest. Shifting social expectations around buying vs. renting is an influence prompting greater discretionary #income for luxury goods, entertainment, and travel. #Retailers have taken notice.

Meet the ‘zillennials,’ who grew up online, live with their parents, and have retailers chasing their disposable income

Jan 17, 2023, 3:19 PM EST

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